When the owner of Bushwick nightlife hotspot Tutu's came to me asking how to drive daytime attendance to his establishment, I had an idea of what we needed to do: connect with the community. So, I turned Tutu's dining room into a flea market, invited local artists and craftsmen to showcase their wares, and threw a party every weekend for 3 weeks. Not only did I produce and manage the event, I handled all the marketing and communications. Full stack! 

Just when I thought we were done, the folks over at Legion asked me to share the love with them—so I did it all over again in a new location.

Skills I sharpened: 

• Event production + PR
• Creative direction + marketing strategy
• Operations and logistics management
• Community building
• Partnership + influencer marketing
• Campaign management

Collaborators:

Société Perrier, The Self-Portrait Project, Sam Henderson

Select Press:

Brooklyn Based, Free Williamsburg

When NBC came to Naked for help rolling out a new Oxygen reality series, it was up to me to help the team figure out just who the target audience was. The academic in me was up to the challenge, and I conducted a deep dive into the world of Christian megachurches. I used my research to produce cultural and consumer insights that helped unearth a target audience and aided in developing a communications strategy for this Q3 priority program.

Past Jake Show guests include entrepreneur Pat Croce, health guru Marco Borges, and activist DeRay McKesson.

This small but scrappy team worked tirelessly get the show from 0 to 200,000 downloads a month, while cultivating strategic brand partnerships and launching a complementary editorial site along the way.  

Functioning like a startup, roles were fluid, but my core responsibilities centered around communications. I most recently lead engagement and digital marketing efforts-- think content + social media strategy plus PR.  I also served as a producer for the show and consulted on matters of operations, business development, and all things digital.

Skills I sharpened: 

• Engagement strategy 
• Marketing + PR
• Digital publishing 
• Creative production
• Business strategy + operations

In line with my commitment to making positive impact, I hold a leadership position with the non profit New York Cares. As a Team Leader, I motivate individuals to make positive changes within NYC by developing and managing thoughtful community projects, and provide on-site leadership. It is my job to organize and communicate with volunteers, monitor the impact of each project, ensure that the project meets the community's needs, and provide volunteers with a meaningful service experience. 

I currently lead a pre-GED tutoring project at Opportunities For A Better Tomorrow, a community center in Brooklyn, tutoring 17-21 year olds with hopes of achieving their GED. This is some of the most fulfilling work I do. 

Crushable is a pop culture obsessed digital magazine. So naturally, as a contributor, I wrote a lot of pop culture content. With a snarky edge. The snark was their idea, but it was great practice in matching style and tone. 

I also produced branded content for brands like Puma, G By Guess, XBox, and the film Pitch Perfect; learned the ins and outs of digital publishing; nailed writing for SEO; sharpened my tagging game; and became an expert at Tweeting to super-fans. 

Skills I sharpened:

• Blogging 
• Copyediting
• Content marketing + strategy
• Digital publishing
• Writing for SEO
• Social media management